Bahlsen has launched Choco Moments, which it describes as its most indulgent chocolate biscuit.
Available in two flavours, Crunchy Hazelnut and Crunchy Mint, Choco Moments have the thickest chocolate topping of any Bahlsen biscuit.
The 120g packs contain six biscuits and target specific usage occasions, such as the evening at home and treat moments.
Julien Lacrampe, trade marketing manager at Bahlsen, commented: “Through the success of the Special Treats category and the exceptional growth in Choco Leibniz, we’ve readily witnessed the consumer appetite for indulgent biscuits that are ‘worth the calories’.
“Bahlsen is going from strength to strength, being the fastest growing brand in the top ten of the Sweet Biscuit Category in 2017, and we’re extremely excited to expand our offering to consumers. Supported with an exciting shopper and consumer plan, we’re confident that the innovative rich, multisensory experience of Choco Moments will become a firm favourite among consumers.”