Bassetts Jelly Babies is growing its family with the launch of Berry Mix this Spring.
The new bag contains the Jelly Babies characters in blackcurrant, raspberry and strawberry flavours. As with the original Bassetts Jelly Babies variant, Berry Mix contains fruit juice and made with natural colours and flavours.
Elizabeth Huelsmann, senior brand manager for Bagged Candy at Mondelēz International, said: “Bassetts Jelly Babies is a fun and well-loved heritage brand, worth more than £24m. We often hear of our consumers identifying their favourite flavours and delighted to launch a bag of just Berry flavours. Ideal for sharing, this new line extension will appeal to a wider spectrum of consumers, particularly young families.”
Bassetts Jelly Babies Berry Mix will be available in 190g packs, with an RRP of £1.52.