Bell’s whisky is rolling out a new £1.5m marketing campaign to drive mass consumer awareness for the product in the run-up to the festive season.

The ‘Rings True’ campaign will feature across TV, OOH, VOD, YouTube, social media and digital, using the new #WhattheBells tagline to encourage social interaction.

Lauren Popplewell, Bell’s Brand Manager at Diageo GB, said: “By capturing the playful personality behind Bell’s whisky, the new campaign will build further brand love for Bell’s, giving consumers an additional reason to purchase when choosing a Blenched Scotch Whisky.

“Bell’s already has significant stand out on shelf, and with this ATL driving excitement and mass awareness in the run up to Christmas, it is a must stock for retailers looking to capitalise on its sales opportunity.”