Bobby’s Foods, which supplies sweets and drinks to around 20,000 independent stores in the UK, is aiming to further grow its snack sales with the introduction of Chilli Cheese Chango’s.
The new line is a big bag snack of crunchy tortilla chips with a chilli cheese flavour combination, available to retailers in boxes of 12 and price-marked at £1 a bag.
Chris Smith, marketing executive at Bobby’s Foods, said: “We are extremely excited about the launch of Chilli Cheese Chango’s. We offer an extensive variety of great-tasting sharing packs and this tantalising tortilla chip will cater for those who are looking for an extra kick in their chip.
“By taking the top two best-selling tortilla chip flavours, Cheese and Chilli, we have combined them into one delicious master chip. The taste is quite exceptional with its chilli cheese flavour and what you taste first differs from one person to the next. For me, it is definitely the cheese then the chilli! Regardless of the taste order, one thing is for certain, this flavoursome snack is great value for money and not available from anywhere else in the UK.”