Bobby’s Foods is tapping into the growing sports and energy market with its Energy Pops lollipop.

Bobby’s said it spotted a gap in the market for a suitable product for sports enthusiasts and anyone who is on the go all day.

Already proving to be a success with independent retailers nationwide, Energy Pop is a natural fruit flavoured lollipop with vitamins and natural colours. Made with ginseng to provide an energy boost, it comes individually flow wrapped and priced at just 20p.

Energy Pops are gluten and caffeine free, and suitable for vegetarians.

Bobby’s Foods currently supplies cakes and snacks to around 20,000 independent retailers.

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