Boost Drinks has taken to the road to help drive sales to independent retailers with a new fleet of eight branded lorries.
The vehicles, contracted from Expect Distribution for five years, will each cover approximately 60,000 miles a year and play a key role in raising brand awareness.
The standout design of the Boost fleet, which will be noticed by drivers up and down the country, features Boost Original 250ml cans being revealed from behind the trailer curtain. Sugar Free 250ml cans have also been included in order to capitalise on the current popularity of low calorie products and to further promote this variant.
The new fleet is being promoted via Boost’s social channels with a consumer competition to guess how many Boost cans will fit into each lorry.
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