Britvic Soft Drinks is introducing a new price-marked pack (PMP) format for its Robinsons Fruit Shoot Hydro range to help drive sales for retailers.

The new pack will consist of 12 x 350ml bottles, with each individual bottle price marked at 79p, and will be available in Blackcurrant & Orange and Pineapple variants from January next year.

The new Hydro 12 pack PMP has been launched specifically with independent retailers in mind, enabling them to offer the right pack size at the right price for their customers.

The launch will be supported in the wholesale and independent retail channels with a full in-depot and in-outlet launch plan, including a comprehensive POS package and trade exclusive launch promotions.

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