Britvic is following-up the relaunch of its juice drinks brand, Drench, earlier this year, with new sparkling variants to extend the range into the carbonated segment.
The new flavour combinations, Raspberry & Cranberry and Grape & Elderflower, will be available in a 330ml can format.
The launch will be supported with a marketing campaign including outdoor media highlighting that Drench Sparkling contains no artificial sweeteners, colours or flavourings.
Kevin McNair, GB marketing director, Britvic Soft Drinks, explained: “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown-up solution to keep these drinkers in the category. Extending the range and providing new flavours and formats, under a recognised brand, will ensure our customers can meet their consumers’ needs and drive sales of adult soft drinks in store.”
The new 330ml cans of Drench Sparkling in Raspberry & Cranberry and Grape & Elderflower flavours are available as a wholesale exclusive at an introductory case price of £5.99, before being rolled out nationally in October at an MRSP of 79p per can.
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