Britvic is reshaping the Robinsons Squash’d family with the introduction of Orange squash’d.

The brand is also unveiling a new design highlighting its 0% sugar content to consumers across the entire pocket Squash’d portfolio.

Kevin McNair, GB marketing director at Britvic, commented: “One bottle of Robinsons Squash’d is now sold every 7 seconds in the UK, and to date the Squash’d portfolio has flavoured over 88 million glasses of refreshing water.

“Following this brilliant success in 2016 we now look into next year, and thanks to some exceptional performance in sensory testing we are excited to see the new Orange flavour hitting the shelves. The great-tasting 0% sugar liquid with real fruit is set to drive even more sales for retailers.”

The Orange variant will be replacing the existing Orange & Peach and is available now. The new flavour is available at an RRP of £2 per 66ml pocket format, and is available for customers to buy in cases of 6 x 66ml. Cases of 12 1L bottles of Orange flavour will also feature neck hangers promoting the new Squash’d flavour to help engage squash customers with the launch.

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