JTI is launching an advertising campaign for its new Logic LQD vaping products range. With the strapline, ‘effortless precision’, the adverts are designed to highlight the product’s advanced e-liquid refiling system.

The campaign aims to reach over two million existing vapers via a two week burst of bus adverts, followed by a second two-week wave in late January which will see Logic LQD hit cinema screens and bill boards.

Jeremy Blackburn, head of communications at JTI, commented: “With almost two million existing adult vapers in the UK, vaping continues to grow in popularity and we see no sign of that slowing down in 2017. After a successful launch to trade in early December, now is the ideal time to increase consumer awareness of the product through our advertising campaign, and will further support those retailers stocking Logic LQD during a key period for vaping sales.

“Retailers looking to make the most from the vaping category should take the time to get their in store range right and stock up on Logic LQD to become a destination shop for adult vapers.”

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