Burton’s Biscuit Company has introduced a new Fish ‘n Chips pack for the festive period.

The 170g Fish ‘n Chips Salt ‘n Vinegar Seasonal Caddy, with an RRP of £1.99, is available in cases of six and has been designed with Christmas in mind.

The launch is supported by six-sheet and petrol pump advertising, as well as a social media campaign across Facebook and Twitter.

David Costello, head of customer category management at Burton’s Biscuit Company, said: “By bringing our best savoury biscuit brand into this sector with a winning combination of striking festive packaging and the bold Salt ‘n Vinegar flavour that shoppers know and love, we’re giving retailers the opportunity to grow their savoury biscuit sales at this key time of year, with a product that is sure to attract shoppers to the fixture.”

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