Plymouth-based artisan crisp producer, Burts Chips, is strengthening its Better For You range with the launch of its new lighter snack, Quinoa Crinkles.
With less than 90 calories per 20g packet, Quinoa Crinkles come in two flavour varieties – Sweet Pepper & Chorizo and West Country Cream Cheese. Burts Chips uses ingredients with strong provenance credentials to reflect its Devonshire heritage, such as high-quality chorizo from local manufacturer the Good Game Company. The new healthy product range is bursting with Burts’ traditionally bold flavour in a quirky quinoa based snack.
Simon Knight, sales and marketing director of Burts Chips, said: “With innovation and taste at the heart of Burts Chips, we wanted to create a healthy new snacking concept following the success of our Lentil Waves range. The Better For You market is now worth approximately £145m so our new product will lead the way in this growing category.
“After many months of development, Quinoa Crinkles will deliver a delicious indulgent flavour and crunchy crispy texture, with the added benefit of offering an exciting lighter alternative to health-conscious consumers.”
The launch is being supported by sampling activity and point of sale material.