Butterkist is launching its Sweet Cinema Style popcorn in a new multipack format to cater for the on-the-go snacking demands of consumers.
The new pack size is available in 6 x 15g multipacks (MRRSP £1.69).
Speaking about the launch of the new pack format, Anjna Mistry, senior brand manager at Butterkist, said: “Snacking and on-the-go pack sizes are increasing in popularity, with multipacks currently the second biggest growing format within the popcorn market, up 33.7% year on year.
“Our Butterkist Sweet Cinema Style sharing bag is the best-selling flavour in the popcorn market and is unique to the Butterkist brand, so we’re confident that our new multipack format of this much loved recipe will hold undoubted appeal for consumers who are discovering popcorn as a healthy snack alternative.
“The launch also comes just after we have received new consumer panel validation of the Sweet Cinema Style Best Ever recipe as the leading sweet flavour popcorn in the market. We scored significantly higher than competitors on appearance, aroma, flavour, texture and aftertaste, reinforcing the brand proposition of ‘love the taste’.”