Mondelēz is introducing a new shape for its Cadbury Dairy Milk Oreo countline bars and adding a new 185g tablet.

The Cadbury Dairy Milk Oreo countline, launched last August, will be changing the shape of its countline bars from next month, bringing it in line with the rest of the Cadbury Dairy Milk countline range.

Matthew Williams, marketing director at Mondelēz International, said: “The new shape of Cadbury Dairy Milk Oreo countline will give the packs better shelf stand out in store while still delivering the same great taste that consumers love.

“With the addition of a new Cadbury Dairy Milk Oreo tablet format, we believe the range will appeal to new shoppers and occasions and so will continue to provide a great opportunity for retailers to unlock incremental chocolate sales.”

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