Cadbury Dairy Milk is bringing back Cadbury Dairy Milk Tiffin for the summer.
Cadbury Dairy Milk Tiffin was available in the UK over a decade ago and will be available to order from 1st June, in a limited edition 95g tablet.
Mondelez International will be supporting Cadbury Dairy Milk Tiffin with digital activity and POS will be available to help retailers build awareness in-store.
Matthew Williams, marketing director at Mondelez International, said: “We know that consumers are looking for new tastes, experiences and textures so with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience.
“Cadbury Dairy Milk Tiffin was a huge success with consumers, so much so that consumers have been appealing for its return on social media over the last few years. Retailers should stock up now to make the most of the opportunity.”
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