The Camel Blue cigarette brand is getting a new look on its king size 10s and 20s pack formats. Available from 1st October, the new look is designed to help reinforce Camel’s position in the premium cigarette category.

While maintaining the same tasting American tobacco blend that has become synonymous with the brand, the modernisation is intended to deliver a contemporary design that existing adult Camel smokers expect.

Jeremy Blackburn, JTI head of communications, comments: “Camel is a long-standing success story within the premium cigarette category. Holding a 17.1% share of the ready made cigarette (RMC) tobacco market, the premium segment remains significant for retailers and this house modernisation across both the 10s and 20s pack sizes will further strengthen retailer opportunity for good margins.”

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