Cadbury Dairy Milk is going to be back on TV screens with a campaign that kicks off this week.

The campaign will see the return of Keith in the 2015 advert, followed by a social media campaign, OOH and PR activity – all focused around a new interactive, music theme.

Francesco Vitrano, marketing director for Cadbury Dairy Milk at Mondelēz International, said: “This campaign is designed to bring joy to the January-blues and spark a smile on consumers faces after the Christmas period. With eight bars being sold every minute in the UK, we know that there is a bar to help bring joy to everyone.

“Focusing our campaign on the full range will encourage consumers to trial new variants or re-trial a forgotten favourite and provides a significant opportunity to drive incremental sales, so retailers should stock up across the range to make the most of increased awareness.”