Chupa Chups is introducing a new addition to its Airheads candy range: Airheads £1 PMP (price-marked pack).

Each pack contains bite-sized candies in five sour flavours including; apple, blueberry, cherry, lime and orange.

Mark Roberts, UK trade marketing manager, said: “Research shows that PMP formats are some of the most popular in the industry. Last year 63% of retailers claimed they would stock more PMP this year, and 76% said they’d be more likely to stock products that displayed the price on pack. We’ve listened to feedback, and evolved our NPD to ensure we’re delivering products that deliver time and time again for our retail partners and customers alike.

“Introducing a range of new formats to complement the globally recognisable Chupa Chups lollipop, has contributed to the brand adding £1.7m to the overall sugar confectionery category.”

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