Cornetto is launching a new range of hand-held and mini ice cream formats, with the aim of strengthening its snacking portfolio and tapping into the growth seen in the chocolate snacking market.
The range comprises Cornetto Bites and Cornetto Taco and aims to unlock snacking ice cream sales, by appealing to teenagers who snack daily.
Cornetto Bites are inspired by chocolate sharing pouches popular in the confectionary category. This will bring Cornetto into new consumption occasions such as Big Night In and encourage consumers who purchase confectionary snacks, to buy into the ice cream category.
Each bag of Cornetto Bites contains 12 x 28ml bite-size Cornettos (six Classico and six Chocolate).
Cornetto Taco will launch exclusively to the Out of Home channel and comprises vanilla ice cream with a caramel flavoured swirl, encased in a crispy waffle taco and is covered with milk chocolate and peanuts.
It aims to appeal to teenagers and adults to drive incremental sales for hand-held singles and capitalise on the popularity of ice creams in a sandwich format.
Sarah Atkins, brand manager for Cornetto at Unilever UK, comments: “The launch of Cornetto Bites and Cornetto Taco offers consumers smaller ice cream treats to drive the association of snacking within the ice cream category. As the UK’s number one filled cone brand worth over £27m, we are perfectly positioned to increase consumption and drive frequency of purchase from consumers looking for new snacking options.
“We’re looking to increase consumer appetite for smaller formats with our NPD and offer a lucrative sales opportunity for retailers by tapping into the £5.94 which teenagers spend per week on snacking.”
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