Country Choice’s has launched Mini Loaf Cakes.

Delivered in cases of 24, frozen and ready to thaw and serve, the Mini Loaf Cakes come in four variants:

• 95g Lemon Meringue loaf

• 95g Carrot Mini

• 95g Fruit Mini Loaf Cake

• 85g Double Chocolate.

Country Choice says all four varieties can be defrosted in one to two hours, and once thawed they have a 14-day shelf life.

To help boost sales, the company is offering two merchandising options free of charge with the first four-case order, one of each variety.

The countertop unit is designed to be easy to assemble and to sit near the till, and although it has a small footprint it can hold up to eight Mini Loaf Cakes.

The 90mm deep slimline unit also holds eight cakes but is designed to clip onto the chilled cabinet near the sandwiches and soft drinks. They are priced at just £22.80 for a case of 24 with an RRP of £1.35 each.

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