Dairy Crest is bringing back its popular Best of British Pack across the Country Life block butter portfolio.

The Best of British Country Life Pack, first introduced during the Queen’s Jubilee in 2012, has undergone a design refresh to give increased stand-out on shelf.

The re-introduction of the packaging highlights Country Life’s ongoing support for the British dairy farming industry and taps into increasing consumer interest in British food provenance, aligned with Country Life’s heritage.

The Best of British design will join the on-pack Red Tractor and Prince’s Countryside Fund logos, highlighting Country Life’s commitment to responsible farming and the British countryside.

Louise Pike, head of butters & spreads at Dairy Crest, comments: “We are proud to be re-launching our Best of British pack. The refreshed design taps into consumers’ interest in British produce, while the history and heritage of Country Life mean that it is perfectly placed to promote its support of the British dairy industry. The pack will have great impact on shelf and remind consumers to buy British.”

The new pack design will appear on Country Life Salted & Unsalted Butters (250g. Both packs carry an MRSP of £1.60.

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