Dairy Crest has introduced a new pack design for dairy spread brand, Clover.

Clover has undergone a full pack redesign intended to emphasise the brand’s simpler recipe, made from fewer ingredients, without compromise on taste.

Neil Stewart, spreads marketing manager, commented: “Taste remains the primary driver of product choice within the Butters & Spreads category and is a key strength for our Clover brand. With more buttermilk than any other spread, our product has a delicious buttery taste that continues to be liked by consumers significantly more than all other leading spreads yet contains just half the saturated fat of butter.

“Since moving to our ‘nothing artificial’ recipe last September we have been winning new shoppers and growing share, but we believe there is further growth to be unlocked through growing awareness of our great taste. The new packaging has performed well in consumer research, having strong stand out and driving increased consideration.”

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