Dairylea Dunkers is bringing a new addition to its range of kids snacks this spring.
Dunkers Sweet Chilli Baked Bites will feature Dairylea cheese and introduce the new sweet chilli flavour bites as the dunker.
The range addition will be supported as part of a £1.3m total brand marketing investment that will include digital and in-store activation.
Rebecca Prout, brand manager for Dairylea, commented: “Consumer research shows that parents today are looking for satisfying and enjoyable snack products that will appeal to their child’s developing taste palate.
Innovation in Snacking Kits is a clear growth opportunity and the UK Snacks market is worth £41.6bn and, with a growth rate of 3.7%, it is out-performing the rest of the food and beverage market. We are sure that combining the third favourite flavour in the crisp category, Sweet Chilli, with Dairylea’s calcium filled cheese will entice parents and children alike to engage in the snacking kits segment, which is the fastest growing segment in Processed Cheese.”