Doritos is partnering Xbox for the very first time, to offer shoppers the chance to win 70,000 Xbox prizes including the new Xbox One X.

This is the first Doritos on-pack promotion over the Christmas period, running from 23 October through to 31 December.

The promotion will appear across Doritos sharing and single-serve packs, including the new Doritos Roulette with Tabasco Sauce and Doritos Heatburst.

Each promotional pack will contain a unique code and during the promotional period shoppers will be able to log on to the Doritos website, and instantly see if they have won.  

Doritos will be giving away an Xbox One X every day of the campaign alongside a variety of other prizes including Xbox One games, Xbox Live Gold access, Xbox Game Passes and free packs of Doritos.

Will Robinson, brand manager of Doritos, commented: “The Doritos brand is truly ‘For The Bold’ and so we are thrilled to tie up with Xbox as they are not only relevant with the Doritos target audience but it’s also a fun and bold brand.  We believe snacks should be as fun as they are flavourful and our on-pack promotion emphasises this.

“With sharing bags responsible for one fifth of all savoury snacking occasions within the UK, and single serve packs making up half of all crisp, savoury snack and nut sales, we have huge confidence that this promotion will drive sales.”

The launch of the Doritos and Xbox partnership will be accompanied by in-store support, as well as a social media campaign and four weekend takeovers across the Xbox homepage.