Doritos is firing up the snacking segment by relaunching its Roulette product in partnership with Tabasco sauce.
Each chip in the Doritos Roulette bag looks the same but for every handful of Tangy Cheese, one chip is flavoured with Tabasco sauce.
There’s an on-pack warning: ‘Some of these chips are ultra spicy’. The launch aims to attract younger shoppers and is supported by a five-week TV and digital advertising campaign.
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