World foods brand Tropical Sun is firing up its drinks portfolio with the launch of Dragon Malt; a premium quality, non-alcoholic malt drink.

Dragon Malt is lightly carbonated and delivers a sweet-malt flavour, and is intended to provide a filling energy boost, any time of the day.

It has been launched in a 330ml glass bottle and shelf-ready six-pack. The bottle’s label features a foil-finish to deliver strong on-shelf stand out. It is also available in a super-value 500ml can.

Tropical Sun Dragon Malt is free from artificial flavours and preservatives, and is suitable for a vegetarian, vegan and halal diets.

Tropical Sun brand manager Jag Singh said about the launch: “Dragon Malt is aiming to capture the growing opportunity that premium non-alcoholic drinks offer. There is already a huge market for malt drinks, which we will be tapping into, as well as bringing even more shoppers to the category.

“We have a host of above and below the line marketing activities planned which includes sampling in-stores and at events. We’re very confident that Dragon Malt is going to be a huge success. In fact, it is already proving to be one of our most successful NPD launches of the past few years.”

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