Artisan crisp company Fairfields Farm is set to add some Mexican flavour to the snack aisle with the launch of Tortillas.
Continuing its new product development, Essex-based crisp producer, Fairfields Farm, is about to enter the maize snack sector for the first time with its new Tortillas. Up until now the tortilla crisp market has been dominated by large brands, so Fairfields Farm is hoping to bring a touch of luxury to this sector of the snack market.
Available in two flavours, Nacho Cheese and Jalapeño & Lime, the new Tortillas are made to the same high standard as its hand-cooked crisps and aim to appeal to those looking for a high-quality tortilla chip that is full of crunch and flavour.
“At Fairfields Farm we are always looking at new areas of the snack market that will allow us to increase our market share and appeal to a broader range of consumers,” explained Robert Strathern, founder of Fairfields Farm.
“Our new Tortillas are an excellent extension to our range and one that our customers have been asking for. There’s a real need for a higher quality range of tortilla chip and we are very excited for people to try them.”
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