Lucozade Sport is preparing to launch a fitness giveaway, fronted by Lucozade Sport ambassador, England footballer Harry Kane.

The promotion, which is live from 23 May, will offer consumers the chance to win a Fitbit Charge HR activity tracker worth £120 RRP every 90 minutes with on-pack codes redeemable online.

Consumers will enter their code online at the drink’s website to find out instantly whether they’ve won and winners will be able to choose the colour and size of their Fitbit Charge HR.

The promotion follows Lucozade Sport’s ambition to inspire people across the country to get active and will be supported by a content-led campaign.

Lucozade Sport head of marketing, Steven Hind said: “Lucozade Sport has long been associated with active lifestyles and fitness and I am excited to launch this on pack promotion with Fitbit and our brand ambassador, and sporting icon, Harry Kane.

“Our last on-pack promotion to win rugby shirts during the Rugby World Cup led to a 6% uplift in volume sales share during the promotion. We feel that by giving away such a high value and desirable prize we can drive consumers into stores to take advantage of this great promotion.”

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