Australian lager brand Foster’s is offering the chance to win a “smashing’ trip to Oz” in a new on-pack promotion for Foster’s.

As the Official Lager of the England and Wales Cricket Board, the cricket-themed packs also feature a raft of other prizes including cricket shirts and cricket sets.

Craig Clarkson, off-trade and category director at Heineken, said: “This eye-catching on-pack promotion allows retailers to bring the excitement of the sponsorship deal with the ECB to their outlets.

“The promotion offers shoppers the chance to win fantastic prizes to experience the Australian spirit and can-do attitude of the brand. Building on the visibility that Foster’s has achieved throughout the summer, these packs will drive sales of one of the UK’s best-selling lagers.”

The promotion is featured across 15pk, 12pk, 2x10pk, 2x12pk and 20pk.

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