Mars Chocolate UK has revamped the design of the Galaxy Caramel range and introduced Galaxy Salted Caramel, a new permanent member of the Galaxy family.
Available for retailers from 22nd February, Galaxy Salted Caramel will launch in a single 48g bar and a large 135g bar.
The redesign of the Galaxy Caramel Collection is intended to stand out on shelf and create a differentiation to other variants.
The launch of the new Salted Caramel bar and redesign will be supported by point of sale materials, such as dumpbins, floor standing display units, counter top units, hook over news units, as well as posters and wobblers. Galaxy will also be supported by a £12m media spend throughout 2015 and a major through the line campaign with 44 weeks on TV.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “We’re delighted to launch new Galaxy Salted Caramel and unveil a redesign of the entire Galaxy Caramel Collection.
“The Salted Caramel food trend is here to stay and we’re confident that the new bars are going to be popular among consumers wanting to try something different. We know that six out of ten consumers prefer Galaxy, with consumers telling us that the Galaxy Salted Caramel bar tastes really good.”