Gillette is celebrating its partnership with the new James Bond film, Spectre, with a campaign called Bond Moments across TV, print, online and in-store.
The campaign will kick off with a TV spot linking the action inspired by the world of Bond to the tools from Gillette that together prepare men for their own “Bond Moments.”
Spectre, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26.
Gillette has partnered with Jany Temime, award-winning costume designer from Skyfall and Spectre, to provide style tips to help men everywhere feel confident and look their best so they are prepared for their “Bond Moments.” She has taken to Gillette’s Twitter account to share her tips and answer questions on how men can create these special style moments.
“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” says John Mang, vice president, Global Gillette. “By partnering with Spectre, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.”