Ginsters is launching two new limited edition sandwiches, Chicken Balti and Ham Hock and Piccalilli, from January 13.
The Chicken Balti Sandwich is 100% British roast chicken breast in a smokey balti sauce with lightly spiced cumin yoghurt dressing and spinach leaves on malted grain bread. The Ham Hock and Piccalilli Sandwich comprises 100% British pork, mayonnaise with reduced fat and mixed leaves on white bread.
Linda Evans, sales and marketing director said: “We have developed our new Limited Edition sandwiches to provide retailers with something different to offer their shoppers and stimulate interest and variety in the sandwich category. These two new flavours tap into the flavour trends of the moment and appeal to Ginsters fans. Retailers can boost their sandwich sales and potentially attract new shoppers who are looking for special options to trial this January.
“With sandwiches being the number one lunchtime food to go item, we’d recommend retailers take advantage of this opportunity by stocking these two new Limited Editions at eye level, alongside our other best-selling sandwiches, Ginsters Deep Fill Chicken & Bacon Sandwich, Ginsters Ham & Cheese and Ginsters BLT.”