Ginsters is launching two new limited edition sandwiches – Smokey BBQ Ham Hock with Cheddar & Slaw and Chicken & Pesto. The new flavours will be available through Ginsters van sales across the impulse channel.

The new flavours have been created to help retailers boost sales by generating additional interest. The Smokey BBQ Ham Hock, Cheddar & Slaw sandwich is filled with British ham hock and cheddar cheese, complemented by a, smokey BBQ sauce and finished with mayonnaise and coleslaw on white bread.

The Chicken & Pesto sandwich taps into another popular flavour combination by combining British roast chicken breast with green pesto and adding slow roasted tomatoes, mayonnaise, rocket and Apollo lettuce leaves, between two slices of malted grain bread.

Linda Evans, sales & marketing director at Ginsters commented: “Food to go is currently worth £4.8bn, but with the category predicted to continue growing to £7.8bn by 2020, competition from outlets serving lunchtime solutions is likely to increase massively. By tapping into increasing consumer demand for variety, quality and British ingredients, our limited edition sandwiches provide retailers with the chance to make the most of this increasingly valuable sales opportunity.

“To encourage additional purchases, and to help become a destination of choice for regular lunch time shoppers, we’d also recommended that retailers stock our limited edition sandwiches alongside other well-known food to go items as part of a Meal Deal offering.”

Ginsters limited edition sandwiches will have POS support and will be available for 12 weeks from 16 March with an RRP of £2.99.

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