Ginsters is launching an on-pack promotion to celebrate football fans that go the extra mile in supporting their club, with the ultimate ‘Match Day Hero’ winning £10,000.

The competition, running from 15 February to 8 May, will feature on up to 20 million packs across all core savoury lines, including slices, pasties and sausage rolls, and will be available across multiple and impulse channels.

Entrants will be required to nominate themselves or their friends for the ultimate ‘Match Day Hero’ accolade by uploading a funny picture or video onto the competition website to demonstrate why they should be considered the best football fan.

Linda Evans, sales and marketing director for Ginsters, said: “The promotion is an exciting extension of our ongoing sponsorship with the Football League Tonight show, and a great way of celebrating our consumers’ love of the game.

“Stocking the core Match Day Hero promotional range, which includes our best-selling Original Cornish Pasty, Peppered Steak Slice and Large Sausage Roll, will provide retailers with a great opportunity to boost sale.”

As part of the Match Day Hero competition, every week for 12 weeks, Ginsters will also be giving away a full footie front room prize package, which includes a Ginsters mini-fridge, 55-inch TV and a sofa to sit down and watch the match. There will also be 30,000 Ginsters sausage rolls on offer on an instant win basis.

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