Ginsters is launching two new flavoured rolls – Large BBQ Pulled Pork Roll and Large Smokehouse Steak & Cheese Roll – from Wednesday April 5.
The Large Smokehouse Steak and Cheese Roll is made with British Steak sausage meat and diced steak, Westcountry vintage cheddar cheese, onion and a smoky barbeque seasoning wrapped in a light puff pastry.
The Large BBQ Pulled Pork is made with British pulled pork and sausage meat in a BBQ sauce with onions wrapped in a light puff pastry.
Kate Brown, Ginsters brand manager, said: “Research with consumers confirmed that these two new flavours have extremely high levels of appeal. Retailers should stock up to take advantage of the incremental sales.”
The rolls will have a recommended retail price of £1.80 with an introductory price and price-marked pack. The launch will also be supported with tailored point of sale.