Caribbean food and drink company Grace Foods has launched an extension to its Aloe Vera Drink range.
The company aims to accelerate the growth of the brand with the launch of a new flavour and the introduction of two of its popular flavours in larger pack formats. Grace Aloe Vera Peach Flavour Drink (500ml) launches alongside Grace Aloe Vera Mango Flavour Drink and Grace Aloe Vera Strawberry Flavour Drink into 1.5-litre take-home packs.
Grace Foods UK brand manager Giuseppe Vullo said: “Grace is the UK’s leading supplier of Caribbean food and drink accounting for more than one third of all Caribbean food and drink sold in the UK. The category is worth over £92m and is growing at 5% showing that more than ever before consumers are looking for new and exciting flavours.
“We’ve extended the Grace Aloe Vera Drinks range following huge levels of demand in recent years for delicious tasting drinks with natural health benefits.
“Grace Aloe Vera Peach flavour scored extremely well in consumer research on new flavours. Alongside the addition of the larger pack sizes, which will allow retailers to maximise take-home sales, we’re confident that the new products will add incremental growth and consumer choice to the ‘Soft Drinks’ Caribbean sub-category which currently accounts for 41% of total category value sales.”