Kraft Heinz is introducing more characters to its Heinz Duo Pots pasta range. This July, Warner Bros characters Scooby Doo and DC Super Friends join the existing portfolio of Peppa Pig, Angry Birds, Ninja Turtles and Hello Kitty.
Kraft Heinz research has identified that mums regularly look for quick, convenient formats to create a healthy meal at an affordable price point. These new additions are intended to offer a relevant and modern solution for consumers looking for new formats to engage their children and bring fun to mealtimes.
Heinz Duo Pots are packaged as two individual portion sized pots giving a convenient format that can be microwaved in one minute.
Brook Aspden, brand manager at Heinz, commented: “Scooby-Doo and DC Super Friends are great additions to our evolving and engaging range of character pasta shapes. As well as appealing to multiple age groups and delivering great impact on-shelf, mums can also be assured that they are providing their children with a nutritious meal that is easy and convenient to prepare - and fun.
“They are a must-stock for retailers hoping to tap into that ‘meal for tonight’ mission.”
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