Imperial Tobacco is introducing a new packaging design for its Golden Virginia roll your own (RYO) tobacco brand, which is designed to combine a glimpse into the brand’s future with a nod to its roots.
Imperial Tobacco brand manager Madeleine Pearce comments: “Golden Virginia has been a part of tobacco’s story since 1877, and it continues to command a 19% share of the UK RYO market and over 87% of the RYO premium sector.
“When conceiving this new packaging, we drew strongly on the brand’s iconic heritage. The result is a dazzling redesign that, quite literally, puts the ‘gold’ back into Golden Virginia.
“With the bestselling 12.5g pouch offering retailers Profit on Return rates of 10.56% when sold at RRP this legendary brand is the definition of a ‘must-stock’.”
The Golden Virginia range comprises 12.5g, 25g (inc. papers) and 50g (inc. papers) pouches, with RRPs of £5.05, £9.56 and £18.91 respectively. All three are also available in Price Marked Packs (PMPs) at £4.77, £9.15, and £18.09 respectively, while stocks last
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