Imperial Tobacco has made an addition to the Carlton cigarette range, its sub-economy cigarette brand. Carlton Superkings Menthol is now available in standard and price-marked packs of 19 cigarettes.

Imperial Tobacco brand portfolio chassis manager Madeleine Pearce commented: “Menthol currently accounts for around 8% of volume across the factory made cigarette (FMC) market, and our new Carlton Superkings Menthol has been designed to suit the preferences of the increasing number of downtrading smokers moving into the sub-economy sector.

“Given Superkings are often the preferred choice of menthol smokers – and as the number one brand in this price sector – this compelling new addition to the Carlton range offers consumers a great value menthol cigarette, making it a must-stock for retailers.”

Carlton Superkings Menthol 19s has an RRP of £6.40, with price-marked packs available at £6.19 while stocks last.

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