Fontem UK, a wholly owned subsidiary of Imperial Tobacco Group, has taken ownership of blu eCigs UK. This follows the completion of the acquisition by a subsidiary of Imperial Tobacco Group of certain brands and assets owned by US tobacco companies RJ Reynolds and Lorillard.

Imperial Tobacco said the acquisition would substantially enhance its portfolio, allowing it to grow its presence in the e-vapour category. Earlier this year, Imperial Tobacco UK commenced distributing the blu portfolio in the UK as part of a separate agreement between Imperial Tobacco UK and blu eCigs UK.

Melvin Ruigrok, Imperial Tobacco General Manager UK & Ireland, said: “This is an extremely exciting time for Imperial Tobacco UK to be expanding our presence in the rapidly growing e-vapour market.

“blu has a well-established brand and product portfolio and with Imperial Tobacco UK’s vast sales force we are confident that blu eCigs will go from strength to strength as we drive distribution forward.”

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