Imperial Tobacco has announced that from mid-February GV Smooth 8g is evolving and will include thinner papers for a limited time only.

The RRP of the limited edition 8g Handy Pack, which also includes tips as well as papers, will remain the same ensuring current margins for retailers are maintained.

Imperial Tobacco’s senior brand manager for GV Smooth Ryan Hopkins comments: “The limited edition Handy Pack has been designed with consumer research results in mind.

“GV Smooth will continue to be available with papers in Handy Pack, 25g and 50g pack sizes. With POR margins of between 11.4% and 11.9% retailers should ensure they offer the complete range to cater for all their roll-your-own (RYO) shoppers.”

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