Imperial Tobacco is launching JPS Triple Flow, which it describes as a revolution in cigarette technology.

Triple Flow possesses ‘easy draw’ channels, with the new, high quality smooth blend enhanced by a mineral filter that provides a fuller smoking experience. Each cigarette is also wrapped in a special paper, designed to reduce the amount of smoke emitted – which may result in less smell.

Brand portfolio manager Emma Stew comments: “Smooth blends now account for almost a quarter of factory made cigarette (FMC) sales, and Triple Flow has been designed to offer the ultimate smooth smoking experience.

“With its next generation features and distinctive packaging, there is nothing like it in the market.

“Combining premium quality with a pocket-friendly price – all while offering retailers Profit on Return rates of 5.95% – it’s a thrilling new addition to the JPS family.”

JPS Triple Flow will be available from 1st December in King Size 19s with an RRP of £7.49. Price-marked packs are also available at £7.35.

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