Jack Daniel’s Tennessee Whiskey has announced it is introducing the first cocktail, Jack Daniel’s Lynchburg Lemonade, to its premix range.
It is packaged in a 330ml can and is available to off-trade customers now.
Charlotte Ashburner, head of marketing at Brown-Forman, commented: “As the leader of the American whiskey category in the UK, we’re excited to be introducing this delicious new cocktail to the range, just in time for the summer.
“We know that consumers love the convenience of being able to enjoy their favourite Jack serve in a ready-to drink-format, so given its popularity in the on-trade, it seemed fitting that we bring Jack Daniel’s Lynchburg Lemonade to the premix range.
“The serve will be a key focus for our consumer marketing activity this summer, so we’re confident that its launch will help to drive increased profits for our trade customers, ensuring the premix category continues to thrive.”