Burton’s Biscuit Company is adding to its Jammie Dodgers range with the launch of Jammie Dodgers Lemon Twist.
It is available now with an RRP of 89p in case sizes of 18, and features the biscuit sandwiched together with lemon jam.
“Our limited edition Jammie Dodgers Lemon Twist follows our popular Toffee Apple variant, launched for autumn/winter 2017, with a vibrant pack design and standout flavour that’s sure to attract new and existing shoppers,” said Mandy Bobrowski, UK & Ireland marketing director at Burton’s Biscuit Company.
“Jammie Dodgers is the number two kids brand in the everyday treats category, and remains an iconic favourite bought by one in five UK households. Retailers can look forward to driving biscuit sales with Jammie Dodgers this summer.”
The launch will be supported by a programme of social media activity.