Sterling, the cigarette brand from JTI, has succeeded in holding the title as the UK’s best-selling cigarette for four years running, with retail sales totalling £1.5bn according to the latest sales statistics from Nielsen.

Sterling was launched to all channels in 2006, and has been the UK’s number one cigarette brand since June 2012. To celebrate its tenth anniversary, JTI is offering retailers the chance to win an iWatch and an outer of Sterling Dual stock.

To take part, retailers should visit the JTI Advance website and play the Sterling ‘Catch the Capsule’ game. The competition is open from the 31 August and closes on 28 September 2016.

Andy Stevens, JTI head of sales, commented: “Achieving retail sales of £1,571m last year alone, and holding a 52% share of the value sector, Sterling is the UK’s number one cigarette brand. As we celebrate 10 successful years of driving tobacco sales, retailers should look to stock the full Sterling range to capitalise on the growing trend for value and maximise profits from the category.”

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