JTI is introducing a new Sovereign variant, with the launch of Sovereign Dual into the capsule segment this month.
Available across all channels, Sovereign Dual is intended to offer value for money to existing adult smokers in packs of 18s and 10s. With an RRP of £6.50 and £3.78 respectively, it will sit alongside Sovereign Sky Blue and Sovereign Superkings Green.
Jeremy Blackburn, JTI head of communications, commented: “Sovereign Dual will offer choice to existing adult smokers looking for a capsule offering from a brand that has consistently offered credibility, value and quality.
“The capsule segment of the ready made cigarette (RMC) market continues to show strong growth, with both Sterling Dual and B&H Dual two of the top three capsule brands. We expect Sovereign Dual to capitalise on and mirror this success.”