JTI is launching new limited edition packs (LEPs) for its Premium cigarette brand Benson & Hedges Gold, which will be available from September for four weeks while stocks last.
The three new pack designs combine a series of patterns which are inspired by the elegance, style and heritage of British Members Clubs.
The three limited edition designs will be available to all channels in packs of King Size 20s at an RRP of £9.15.
Jeremy Blackburn, JTI head of communications, commented: “Since launching in 1873, Benson & Hedges has been synonymous with quality and prestige, evolving over the years to become the most recognisable tobacco brand in the UK. The new limited edition packs celebrate this iconic brand and reinforce the timeless style of Benson & Hedges.”