JTI is launching new limited edition packs (LEPs) across the King Size and Sky Blue 19s variants of its Mayfair brand. The LEPs will be available throughout August while stocks last at an RRP of £7.65.
The new limited edition designs are intended to deliver a contemporary look for existing smokers, and to celebrate the modern style of the mid-priced cigarette brand.
Jeremy Blackburn, JTI head of communications, commented: “Mayfair is a big seller and an important brand for retailers. Since launching over 20 years ago, Mayfair has been synonymous with quality and innovation, evolving to become the truly recognisable brand it is today.”