Kellogg’s is teaming up with Topps Match Attax Cards for a promotion in the convenience sector.

It is giving away ‘money can’t buy’ packs of the sports trading game with packs of Corn Flakes, Coco Pops and Variety Packs through the convenience channel.

Kellogg’s will also be kitting out retailers with special point of sales materials and is hosting giveways with trade partners to win signed football shirts.

Kellogg’s UK sales director of speciality channels Nick Dawson said: “This is an incredible promotion for the chanel as we know Topps’ cards rank high for children within convenience and you won’t be able to buy these cards anywhere else.

“There are a limited number of special packs, so once they’re gone, they’re gone, and as well as a fantastic freebie, this promotion will help direct shoppers to key brands that sell well in the channel.”

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