Scotland’s fastest growing cigarette brand, Kensitas Club, has announced the launch of its first rolling tobacco offering.
Kensitas Club Rolling Tobacco is launching at a price point of £10.90 for a 30g pouch and £17.80 for a 50g pouch, making it JTI’s lowest priced rolling tobacco.
The RYO launch follows updates to the Kensitas Club RMC range earlier this year – the introduction of a lower RRP of £8.00 and the addition of a Superking variant.
Ross Hennessy, head of sales at JTI UK, commented: “The re-launch of Kensitas Club earlier this year was hugely successful, and this latest extension to the range will allow retailers to capitalise on this sales momentum as well as tap into Scotland’s growing RYO segment, that is now worth an estimated £187 million.
“Value rolling tobacco now makes up 37.6% of RYO volume in Scotland and we are confident that the launch will provide retailers with a competitive product for the existing adult smokers in this segment and in turn drive incremental sales.”